OptiMall™

At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious low-priced cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.

Choose 1 Free Gift with orders $25+ plus free shipping

Receive double the Beauty Squad loyalty points when you purchase one or more skin care item. You must be signed into your Beauty Squad account when you make your purchase.

Buy 3 or more products from the Holy Hydration! Collection and get 20% off!

Sign up for e.l.f.’s BeautySquad for exclusive offers, early access and more!

Free Shipping on orders $25 or more. No promo code necessary. US only.