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HFC Loans
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"If you are selling a
coffee mug for people who are left handed, make sure the mailing list you get
IS NOT of people who are right handed. A bad list is
a disaster from the very beginning."
- Ben Deleon
BCI President
I can honestly say, if your product or service is good,
you should receive orders from any mailing list. But,
percentage wise, some will pull less than 1%. The best
mailing lists pull in 20% or more! In other words, better
than 200 orders per 1,000 mailing. The most important
deciding factor that indicates a good list from a bad one is
this:
THE SOURCE OF THE NAMES.
If you but a mailing list from a dealer who has compiled
the names from his or her own customer list, the list will
pull in the more orders than one that is compiled from a
phone book or some other general source. And remember, the
best mailing list you can have is your own. I am convinced
that if a person is ACTIVE in mail order (especially
if they have bought something within the past 90 days), he or
she will respond to a good offer. I run a full-time mail
order business but in all reality I am still an OPPORTUNITY
SEEKER! I can use a good mail order plan, clip art and I
still buy lots of advertising and mailing lists. So, if you
will get your offers to ACTIVE people, then there is
NO reason why you shouldn't get orders. If you still
don't get orders, you should look further into your marketing
materials and your offer. There must be some fault in one of
these.
TAKE NOTE OF THIS: The best name lists you can buy
are from businesses that compiled names from their own
advertising programs, not from a mailing list company whose
names are years old. Always inquire about this when writing
to others about mailing lists. I don't think I would ever be
interested in names over 60 days old.
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