Here are some interesting results of a study conducted on readerships of
magazine ads. This is a compilation from various sources, although most of
the stats are from Starch INRA Hopper, Inc., and other studies.
A two-page spread attracts about 25% more readership that a one-page
A half-page ad is about 2/3 as effective as a full page.
A 2-page center spread is more effective than a floating 2-page
Readership interest DOES NOT drop off when an ad is rerun several
times in the same magazine.
A full-page full-color ad attracts about 40% more readers than a
black & white full page advertisement.
Black & white ads are 20% more effective than ads printed with
black and one other color. For example an ad with black and red ink will
generate 20% less readership attention compared to a basic black &
Photographs are more effective than drawings. Photographs and
illustrations of product in use are more effective than a still or
static photo or illustration of the product.