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Since 1890, the Mouawad family has been a leading purveyor of the finest gems, jewelry, and watches to royalty and other discerning connoisseurs. The Mouawad Group is also a prominent contributor to the educational aims of the jewelry industry, highlighted by the Gemological Institute of America’s Robert Mouawad Campus.
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First Generation
1860: A man endowed with a pioneering spirit set out from his native
Lebanon. David Mouawad traveled through the United States and Mexico learning
the craft of the watch-maker, goldsmith and jeweller. He returned to Beirut in
1890 and opened a workshop there. While David repaired watches and jewellery, he
embellished his craft by manufacturing magnificent and intricate church clocks
and creating original pieces commissioned by his wealthy clients. So a tradition
was born and the foundations of a philosophy securely laid. They have been
preserved and respected by David's descendants through four generations.
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Second Generation
David's son Fayez inherited the trade from his father. He left the "Land of
Cedars" to set up his business in Saudi Arabia. He was the first and only
foreigner to be granted this privilege by royal decree, a prerogative he passed
on to his son, Robert. Jewellers to Kings, they fashioned magnificent pieces and
unique creations often commemorating exceptional events. To this day, Mouawad
Jewellers produce and display sumptuous masterpieces in Europe, the Middle East,
the Far East and the United States of America.
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Third Generation
Robert Mouawad built upon and developed the family vocation, first in Saudi
Arabia and then around the world. He broadened his knowledge through exhaustive
research into art, craftsmanship and state-of-the-art technology. His tenure,
which continues to the present day, has been characterized by company growth,
expansion, and the family's continued quest for perfection. Under Robert Mouawad,
the Mouawad Group has been formally established and a presence established in
Europe and North America. The group is constantly expanding and subsidiaries
have been set up around the world. Robert Mouawad's dynamism, strength and
commitment to the jewellery industry have assisted him in fulfilling his goals.
He was, and still is dedicated to exploring new directions and setting standards
for the industry. Such commitment and creative energy are hereditary. Robert
Mouawad's three sons Fred, Alain and Pascal have pursued higher level business
education and all are currently involved in the luxury goods business.
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Fourth Generation
As the fourth generation of this prestigious lineage, Robert's sons have
continued to innovate and expand the family business. Fred Mouawad, a graduate
gemologist who attended Harvard, founded a venture capital firm, and started
numerous ventures around the world including a jewelry trade publication called
"Instore." Alain, also sharing the enthusiasm for the family trade, established
a line of luxury goods shops in Europe that carry Mouawad products. Pascal, a
graduate gemologist with an MBA from the Anderson School at UCLA, meanwhile, was
traveling the world managing different factories and retail stores for The
Mouawad Group. In early 1998, Fred and Pascal decided to bring the family
tradition of quality and service to a wider public by founding the luxury e-tailer
Mondera. Mondera, launched in 1999, represents the unique combination of modern
innovation with the Mouawad family's 110 years of experience in the gem and
jewelry business.
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Into The Future
Today the Mouawad Group is represented in five different continents and
dozens of countries, and the momentum shows no sign of ceasing. The first year
of the new millennium featured the opening of the Mouawad Group's USA division,
with a merchandising, design and administration center based in the heart of New
York City's jewellery district. August of 2000 saw the launch of the Mouawad
flagship store in London's Prestigious New Bond Street. In 2001 the Mouawad
Group played a major role in one of the most important diamond exhibits ever
assembled, hosting the French Natural History Museum's "Diamonds" collection.The
Paris Exhibition was just the start of a long journey of exhibits for the
Mouawad Group, and part of a much longer journey into another century of
distinguished success, continuing the family commitment to integrity and
excellence that David Mouawad first began in 1890.
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