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The Buckle, Inc. (NYSE: BKE) is a leading retailer of medium- to
better-priced casual apparel, footwear and accessories for fashion-conscious
young men and women. The Company currently operates over 300 stores in 38
states, under the names Buckle and The Buckle.
Buckle markets a wide selection of brand names and private label casual
apparel, including denims, other casual bottoms, tops, sportswear, outerwear,
accessories and footwear. The Company emphasizes personalized attention to its
guests (customers) and provides individual customer services such as free
alterations, free gift-wrapping, layaways and a frequent shopper program. In
addition to the retail locations, the Buckle Screenprinting is a full-service
solution offering a broad selection of promotional merchandise to outside
athletic teams, organizations, clubs and individuals.
The man who lets a leader prescribe his course is a wreck being
towed to the scrap heap.
Ayn Rand
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